Our story

Textile is a large and polluting industry. Especially synthetic dyes are a threat to our health and environment because of the dangerous chemicals that they often contain. Zeefier believes seaweed is an answer to this problem since it doesn’t require fresh water, agricultural land, or chemicals to grow. It purifies CO2 and produces oxygen. Different industries understood this potential and have started to use this beautiful material, for example in food and cosmetics. This results in large amounts of waste streams or by-products, a great source of raw material for Zeefier, who turn this ‘waste’ into beautiful and rich textile colors.

Designer and artivist Nienke Hoogvliet has worked on the perfect recipe for artisanal and circular textile dyes from seaweed for the last 8 years. Her dream has always been to radically change the textile industry. That’s why she joined forces with Anne Boermans and together they established the company Zeefier. They are continuously working with a team of experts on upscaling the processes to make them available to the entire industry.

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Zeefier < Zee (sea) – fier (proud) < Ζέφυρος [Zéphyros]

About the name

Zephyr(os) was one of the Anemoi, the worshipped wind gods in ancient Greek religion and myths. As the Greek god of the west wind, Zephyr was known as the gentlest of winds, the one with a silk touch. It was a prosperous wind, necessary to reach your destination. In ancient Greece, they often called upon Zephyr for a safe journey. Homer even referenced the west wind in The Odyssey, the epic poem about Odysseus’ journey after the Trojan War. The keeper of the winds gave Odysseus a leather bag containing all the winds but the prosperous west wind, which was needed for his safe return to Ithaca.

Phonetically, Zephyr is pronounced in Dutch as ‘zee’ and ‘fier’, meaning ‘sea’ and ‘proud’. Zeefier is proud of all the beauty the seas and oceans have to offer. That is why Zeefier is determined to use and nourish that beauty to its full potential by replacing as many dangerous synthetical dyes as possible with natural seaweed dyes. Seaweed can therefore be considered as the essential west wind on the road to a more durable textile industry.

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