What’s in a name?
Zeefier < Zee (Sea) – Fier (Proud) < Ζέφυρος [Zéphyros]
Our name is two-fold.
First, Zephyr in Duch is pronounced as ‘zee’ and ‘fier’, meaning ‘sea’ and ‘proud’. We’re proud of all the beauty the seas and oceans have to offer and our aim is to use and nourish that beauty to its full potential. To that end, Zeefier uses natural seaweed dyes to replace as many synthetical dyes as possible.
Second, Zephyr(os) was one of the Anemoi, the worshipped wind gods in ancient Greek religion and myths. As the Greek god of the west wind, Zephyr was known as the gentlest of winds, the one with a silk touch. His was a prosperous wind that would get you to where you needed to be; in ancient Greece, they often called upon Zephyr for a safe journey.
We need a safe journey towards a more durable textile industry.
And seaweed could be our essential wind towards that destination.